Joia Consulting is a jewelry expertise services company founded by Patricia Syvrud, a graduate gemologist with an MBA from the University of Southern California whose experience includes cataloguing the National Gem Collection, Smithsonian Institution in Washington, DC; developing the museum collection at the Gemological Institute of America; building marketing partnerships with jewelry trade associations for Jewelers Mutual Insurance Company and launching the Friends of DDI program for the Diamond Development Initiative.
The company name 'Joia', meaning 'jewel' in Portuguese, was so chosen by Patricia because of her many years living in Brazil, where her career in the jewelry industry began. She has an extensive international network of industry contacts and speaks fluent Portuguese. From the mines to the museums, she literally knows the jewelry business inside and out.
Joia Consulting is uniquely positioned to offer completely independent third party jewelry expertise. The Joia team is made of all highly respected professionals and references can be furnished upon request.
Our expertise ranges from non-profit and museum collections development to content creation, business development, TV and retail sales and management, expert witness work and jewelry insurance expertise. Our consultants have worked with Tiffany & Co., the Smithsonian Institution, the Gemological Institute of America (GIA), the San Diego Natural History Museum, Jewelers Mutual Insurance Company and QVC, among other organizations.
Joia Consulting provides ethical, trustworthy third-party jewelry advice and services to discriminating private clientele and businesses. We are uniquely positioned as industry experts with more than 70 years cumulative experience and an extensive international and domestic network of the best, most ethical and discreet dealers, appraisers and jewelers.